The Essentials of Sustainable Packaging Workshop 
Produced by the Sustainable Packaging Coalition

Registration Opens for Structural Packaging Summit
Produced by Packaging Strategies, a BNP Media publication

Welcome Reception for Structural Packaging Summit

Continental Breakfast

Bottled Water sponsored by..

Notepads and Pens sponsored by..

Opening Remarks - Keynote Session

Joseph Pryweller, Editor/Conference Director, Packaging Strategies

The Transformation of Structural Packaging in an Evolving Consumer Marketplace

Scott Young, President, Perception Research Services (PRS)

In this keynote presentation from the leader of one of the industry’s most-esteemed research groups (now celebrating its 40th year), Scott Young will speak to five transformative changes that will greatly affect the world of packaging:

• Globalization
• The Evolving Retailer & Manufacturer Relationship
• Packaging & Public Health
• A Digital & Mobile World
• The Sustainability Challenge

Scott will discuss their implications for structural packaging innovation – and share “case studies” from marketers adopting their packaging and retail marketing strategies to address these changes. The presentation will also include a synopsis of key insights and “lessons learned” from PRS’ packaging research studies, including common mistakes and best practices for driving successful packaging innovation.
Speaker Biography

Structural Packaging Innovation: If Everybody’s Talking About It, Why Has It Been So Difficult to Implement?
Peter Clarke, CEO and Founder, Product Ventures

Innovation. It’s what we’re all seeking today in the consumer packaged goods (CPG) industry. Yet, why has it been so challenging to implement? As the CEO and Founder of brand strategy and design consultancy Product Ventures, Peter Clarke will discuss how difficult it has been to innovate within CPGs amid an ever-changing marketplace.

The CPG world has spent far too long driving cost out of the brand at the expense of innovation. Manufacturing processes, long-established infrastructure, and an eye for quick profits encumber today’s CPG companies. During this keynote presentation, Peter Clarke, recently featured in the New York Times, “From Drum Rolls to Design,” will focus on the need to innovate, the classic barriers to innovation and how to establish a corporate culture that fosters an environment for invention and experimentation, leading to structural packaging success.
Speaker Biography

Driving Consumption through Packaging Solutions

Steve Callahan, President, Perimeter Brand Packaging

This discussion will focus on creating packaging solutions that drive consumption and create new usage opportunities for current CPG products. By studying consumer insights, we can learn more about consumer behaviors and usage habits. Using these insights, we can provide packaging solutions that better fit within the consumer lifestyle, and find new opportunities to drive consumption.
Speaker Biography

Using Consumer Insights to Satisfy the Customer

M. Jack Sanders, President and CEO-elect, Sonoco

Most of us are experts in our respective industries, but how do you become an expert in what the consumer wants? Jack Sanders, president and CEO-elect of Sonoco, will discuss Sonoco’s work to satisfy its customers using consumer insight research, and how this was successful in a recent collaboration with Pepperidge Farm on the brand’s popular Baked Naturals® Cracker Chip snack.
Speaker Biography

Addressing Consumer Trends When Developing a Successful Package

Sharayla Cleare, Market Development Manager, Printpack

One of the nation’s leading innovators in package development presents a yearly packaging institute that focuses on how best to meet the challenges of pinpointing packaging that meets the ever-shifting arena of consumer trends. Tom Seidel will offer key insights into the package design process at Printpack and its many partner companies and how to best gain acceptance in a world that constantly demands “the new” in terms of innovation.

Achieving Successful Package Design with Cost-Effective Measures

Jean Manuel Gomes, Director, Innovation and Marketing, PaperWorks Industries

Brand owners constantly seek to differentiate their products from competitors through unique package design and functionality – and sometimes stop short of innovative changes for fear of perceived budgeting constraints. This presentation examines how PaperWorks has worked with companies to achieve successful carton packaging without stretching their budgets by incorporating new design elements that enhance functionality, convenience or the bottom line.

You are there! A Real-Time Look at Consumer Insight Gathering and the Tools and Techniques That Translate These into Award-Winning Structural Packaging Innovation

Eliot Schreiber, Principal and Chief Operating Officer, Cloverleaf Innovation
Carole Schmidt, Vice President, Doyle Research
David France, Packaging Research Fellow, ConAgra Foods

This panel presentation will place you right into the innovation process, one that starts with the consumer, and then share with you how to leverage the consumer insights captured into actionable innovation that leads to breakthrough structural product packaging and market success.

Join Eliot Schreiber, Principal and Chief Operating Office of Cloverleaf Innovation, as he transports you via streaming video to in-the-field research professional, Carole Schmidt, Vice President of Doyle Research, as she conducts a live consumer interview that demonstrates the power of in-context ethnography to gather deep consumer insight and the speed and accessibility of Web-enabled remote viewing. Eliot will then share how this learning helps drive the innovation process that leads to compelling new structural packaging development, and David France, Research Fellow at ConAgra Foods, will bring it altogether in the form of award-winning structural product packaging for that company’s flagship brands.

Speaker Biographys

The Audacity of Design

Robert Ziegler, President, Brandimation

Design builds buzz, and “Design Thinking” has migrated from backrooms to the boardrooms of CPGs. CFOs see dollars and want a piece of the action. Memoirs make design heroes out of dead industrialists. Yet with so much talk, a seat at the table, and widespread popular press, where are the results?

Has design become diluted? Is “Design Thinking” another feel-good marketing buzzword? As Co-Founder and Creative Director of Brandimation, Robb Ziegler will explore the historical vs. current power and purpose of disruptive design… what it was, what it means, and how audacity is critical to CPG growth and innovation.

The Half-Truth about Co-Creative Design and Structural Packaging Design

Jim Warner, Global Managing Design Director, Kaleidoscope
Roger LaFlamme, Executive Vice President/Partner, PolyWorks Inc.

 

Co-creative design – fueled by Iterative Design Thinking, Rapid Ideation and Rapid Prototyping – is considered by most marketing and design organizations as a “creative-centric” approach/tool used to help solve problems and/or define opportunities for brands, products and packages under the auspices of consumer needs, wants and desires. But for structural packaging design this is really a half-truth. Mainstream marketing and design organizations will continue to embrace and utilize brand and consumer strategy and insight along with integrated 2D & 3D design competencies.

Visionary leaders in the structural packaging design industry such as Kaleidoscope are evolving Co-creative design beyond usual expectations and traditional norms and offering a critical new perspective and vital output. This presentation will also include PolyWorks, the company’s co-creative technical/material engineering & manufacturing partner.

Speaker Biographies

 

The Role of Manufacturing in Package Development

Tom Egan, Vice President Industry Services, Package Machinery Manufacturers Association (PMMI)
Panelists: Andy Monroe, Sales and Marketing Manager, Fowler Products, powered by Pro Mach
John Schnarr, Director, Strategic Marketing, Nordson

According to a recent PMMI report, machinery has taken a larger role in sustainability considerations of CPGs. Tom Egan of PMMI will discuss implications of new development concepts. They including the provocative thoughts that:

• The transition to a new or lighter packaging format does not guarantee the anticipated level of sustainability benefits. Packaging must maintain its structural integrity to avoid generating waste.
• The Global Packaging Project, which is overseen by the Consumer Goods Forum (CGF), depicted the optimum design as the perfect balance between overpackaging to eliminate the impact of product waste and underpackaging at the risk of generating product waste.
• Cooperation among the brand owner and equipment and materials suppliers is critical to involve all parties early in the process of a packaging format change and address key challenges and questions well before any modifications are made.

Intelligent Packaging in a Complex World

Eef de Ferrante, Managing Director, Active & Intelligent Packaging Industry Association

AIPIA is emerging as a unifying force in the new world of active and intelligent packaging and its relation to development. Hear from the director of this group on new innovations and initiatives affecting the industry's future.
Speaker Biography

New Uses for Reliable Substrates 

  
Robert Combs, Project Leader – SCS Production Services-Packaging, Burt’s Bees
Paul Schutes, Executive Director, Recycled Paperboard Alliance

This presentation will focus on the expanded range of uses for 100% coated recycled paperboard (CRB). Robert Combs from Burt's Bees will discuss the environmental (lower emission), retailer (lower theft rate) and consumer benefits (packaging in sync with company mission and consumer expectations) of converting packaging to CRB. Robert will share the in-house tools developed and used to “score” different substrates in terms of environmental, marketing and economic charecteristics.

Design as a Lever for Sustainability

Minal Mistry, Senior Manager, Sustainability Solutions, GreenBlue

Package design always faces issues of integrating sustainable materials and formats into the development process. In this presentation from a leader in the sustainable packaging movement, Minal Mistry of GreenBlue/Sustainable Packaging Coalition will offer insights into how lifecycle analysis and the group’s COMPASS tools fit the scheme for the next-generation of packaging and product development.
Speaker Biography

Clear Anatomy: Understanding Packaging through the Eyes of the Consumer

Chris Findley, Director of Marketing, Klöckner Pentaplast
Andrew Hurley, Assistant Professor, Clemson University

Clemson University’s CUshop leveraged an immersive retail environment with Tobii Eye-Tracking glasses to observe how consumers approach, observe and purchase different styles of packaging.

Teamed with Klöckner Pentaplast, the Clemson research team worked to developed test variables to observe the side-by-side analysis of three different products that were packaged in both paperboard and formed, transparent plastic. Consumer substrate selection as well as eye-tracking data reveal focal priority, the order (or hierarchy) in which packages were viewed, as well as which substrate attracted and held attention the longest.

Attendees will:

• learn how packaging design attracts consumers in the retail environment
• be privy to how consumers "read" retail packaging
• observe how consumers prioritize packaging information while "in the moment" of a shopping experience
• discover the relevance of substrates in terms of attracting and influencing purchase decision.

The Future of Packaging Agencies – Evolve or Die

Mike Samson, Founder, crowdSPRING

Packaging agencies are changing. Shrinking budgets are forcing agencies to question whether they can survive in an increasingly competitive market. Traditional packaging agencies can no longer charge premium rates for their services, while young upstart agencies are leveraging new tools, technologies, and trends, including crowdsourcing and social media, to turn the market on its head. What is crowdsourcing? How can packaging agencies and consultants use crowdsourcing for packaging innovation? How can consultants and agencies evolve and embrace crowdsourcing to gain an edge in a very competitive global market?
Speaker Biography

Rapidly Renewable Fiber: More Sustainable Than Recycling

Ian Lifshitz, Sustainability Director for the Americas, Asia Pulp & Paper Group (APP)

Packaging manufacturers and end-users who are committed to minimizing their environmental footprint may believe that using recycled material is the best option for reducing energy consumption, preventing natural forest destruction, and lowering carbon emissions. As the paper and packaging industry evolves, there is a better understanding that the process for producing packaging from recycled materials can have a greater environmental impact than previously thought. 

Indonesia’s Asia Pulp & Paper (APP), the world’s third largest pulp and paper company, has pledged to source 100 percent of its raw materials from plantations by 2015.  Hear more from a leader in the industry that is taking a new approach to paperboard packaging development.
Speaker Biography